M.W.M. stands for “Mark William Moore,” the proprietor. He has worked in the Toronto restaurant business for 25 years, including stints at Rodney’s Oyster House and Fishbar on Ossington. He says Cabbagetown has always been one of his favourite neighbourhoods and, when he decided he wanted to open a store, his scouting revealed that almost every other neighbourhood in the downtown had a dedicated fish store but Cabbagetown did not.
“I don’t want this to be boutique only,” he says, although at opening certainly there are many delicacies on offer, including 10 varieties of oysters from both west and east coast. “We will offer fish at many price points.”
In the opening week, there were the usual Malpeque oysters from P.E.I. but other varieties from French Kiss to Kusshi to Kumamoto. Once the store gets its sea legs, Moore plans to offer “Shucking Saturdays”, where customers can buy singles of oysters on offer and have them shucked and served to them for tastings.